Interior Design | The Brief

The Briefs


The notions of ‘forward-thinking’ and ‘moving-forward’ both narrate the need to be progressive with prevalent design movements. But what lies beyond is a new undertaking of ideas and interventions; how interior designers are able to push boundaries and design outside the perimeters of being ‘ordinary’. Putting yourself ‘forward’ challenges you to reconsider, renew and rethink the design fundamentals to create meaningful connections with the spaces.

As we continue to challenge the possible design boundaries, we call for upcoming interior designers to also humanize the principles of design. The ideas of comfort and the emotional approach express the way we live our daily life. And as we move forward, the thing that would de ne our lifestyle is a new form of sensibility that goes beyond our comfort zone.

We constantly push ourselves to think critically for new solutions but most times, we have forgotten the values of being empathetic and sensitive to cultural needs. The people that we are designing for and the place we are designing at play a pivotal role to our approach in creating new design considerations –sustainably, environmentally and emotionally.

In your design proposal, how do you synthesize functionality and emotions, sustainability and aesthetics into a living space? What is your definition of breaking boundaries and creating new interventions in the realms of commercial, hospitality, residential and institutional design? How do you emote a holistic experience for the people while maintaining a strong sense of novelty and originality?


  • Bring positive impact to environmental issues

  • Infuse new values into social and cultural context

  • Enhance better community living and lifestyle

  • Encourage progressive growth and development in a city


Conceptualization - Employing critical and mature solutions through effective design concepts and communications
Design innovation - Thinking out of the box to implement inventive and innovative interventions
Critical analysis - Finding strategic ways to resolve issues critically with traditions, culture and people in mind
Design sensitivity - Designing with an empathetic mindset through practical, functional and well-designed considerations
Sustainability - Adopting a sustainable and greener sensibility to allow design and architecture to coexist harmoniously with nature and its surroundings
Place-making - Understanding the importance of interactions between the people, community and significant cultural contexts
Forward-thinking - Challenging the conventional pragmatisms to re-enact new fundamentals to spatial appreciation and visual impacts

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