Architecture Design | The Brief

The Briefs


The growth in development and gentrification evolves faster than we can ever imagine. As the industry continues to demand for new design solutions and cutting-edge technology-driven schemes, the new creatives are challenged to think forward and challenge design boundaries.

Reconsidering the bigger picture, future architects are beckoned to depart from ordinary archetypes, break the rulebooks and innovate. The building of the future is a communication tool that interacts with its surround, the vast community and the people. The language of architecture is now used to solve and resolve social, cultural, economical issues as we move forward.

We constantly push ourselves to think critically for new solutions but most times, we have forgotten the values of being empathetic and sensitive to cultural needs. The people that we are designing for and the place we are designing at play a pivotal role to our approach in creating new design considerations –sustainably, environmentally and emotionally.

How can you inform the idea of forward-thinking as a problem-solving tool that challenges design boundaries? Through your design proposal, what are the values that you can derive through a critical analysis to better the quality of life, social issues and community development around you?


  • Bring positive impact to environmental issues

  • Infuse new values into social and cultural context

  • Enhance better community living and lifestyle

  • Encourage progressive growth and development in a city


Conceptualization - Employing critical and mature solutions through effective design concepts and communications
Design innovation - Thinking out of the box to implement inventive and innovative interventions
Critical analysis - Finding strategic ways to resolve issues critically with traditions, culture and people in mind
Design sensitivity - Designing with an empathetic mindset through practical, functional and well-designed considerations
Sustainability - Adopting a sustainable and greener sensibility to allow design and architecture to coexist harmoniously with nature and its surroundings
Place-making - Understanding the importance of interactions between the people, community and significant cultural contexts
Forward-thinking - Challenging the conventional pragmatisms to re-enact new fundamentals to spatial appreciation and visual impacts

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